Monday, July 17, 2006

 

Ad Watch

First, despite all evidence to the contrary, I am not dead yet.

Now on to some TV ads worth objecting to:

All the ads for Sleeperman --sorry, I mean Superman Returns with the critical quotes that suggest it's a good movie are lying. It's boring and silly and has about two really interesting images. Enough said.

The ads for Pirates of the Carribean: Dead Man's Chest likewise suggest that it's a great movie, instead of a ridiculous sequel that manages to be funny but not much else. We have once again proved, though, that you can make any sequel of anything and no matter how poor it is, someone somewhere will say it is "better than the original!"

AIG auto insurance has an ad in which a guy is lonely and can't meet the pretty blonde lady in his apartment building until he changes his car insurance company. Seriously. As we watched it, I said "Is he going to get the girl because he changes his insurance?" Jill didn't believe it could be that blatant, but it is.

And the Ford Motor Company president is appearing in ads to announce that his company now has a major marketing campaign to convince us that Ford has been working hard on fuel efficiency for years, instead of what they've actually been doing which is making enormous, fuel-wasting trucks and SUVs. All these auto manufacturers are now bragging about how many of their cars get 30 mpg or better. Cars have been able to get 30 mpg for 30 years! This is not an accomplishment. It's a clear sign that none of you have been trying to improve in this area.

Comments:
Yes, but see, no one has wanted their cars to get 30 mpg in a very long time. Now they do.

I still find it amusing that I get asked what kind of milage I get on my car by strangers. It's like, Well, it has four cylinders, and it's the size of an eggplant. What kind of milage do you think it gets? Better than your mini-van, I can tell you that.

I would have to say that I agree with your ad rant. The most shocking ad campaign of the summer was Pirates. I don't see how it can be that bad and still look so good in ads.
 
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